I crafted a cohesive and sophisticated brand identity for Ātar Beauty, focusing on beauty supplements. The logo was designed to be sleek and elegant, reflecting the brand’s commitment to inner beauty and health. Packaging concepts were developed to be visually appealing and align with the brand’s premium image. Various visual elements, including labels and promotional materials, were created to ensure consistency across all brand touchpoints. Refined typography and a harmonious color palette were selected to convey the brand’s essence of natural beauty and health.